Tuesday, 9 July 2013
Fig Creative wins University of Derby branding bid
The new college was formed by the recent merger of the University of Derby’s Buxton and Leek Colleges of Further Education.
DNCC member Fig Creative’s winning branding already appears on the signs at the entrances to the Buxton and Leek campuses.
It will also feature on all the college’s print and online materials, including a new website and student brochures for the 2013 intake.
The agency won the contract following a bidding process which included the presentation of branding ideas to the university’s marketing management team, which then tested a shortlist of ideas with over 300 stakeholders.
Said Beverley Cooke, University of Derby marketing manager: “Fig Creative participated in a highly competitive pitch, involving reputable agencies from across the region.
"The university’s rigorous stakeholder research, along with high-level corporate review, clearly identified Fig’s work as being head-and-shoulders above the competition.
“We are delighted to have been able to award the new contract to Fig. We have worked with the agency for three years and are confident that this latest project will prove as successful as previous initiatives. Fig understands our marketing goals and knows exactly how to help us achieve them.”
Fig’s managing director, Helen Duncan said: “Fig Creative entered the bid with confidence, having already put its shortlisted designs to the market for testing.
"We are thrilled to have won this high profile contract and to be able to continue our work with the University of Derby, as it enters its latest, exciting phase of development.”Back