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East Midlands Chamber News

'Ashes Puts Eyes Of The World On Notts'

International cricket at Trent Bridge (nic_r, CC BY-SA 2.0)DNCC Chief Executive George Cowcher says that the first test in the 2013 Ashes series at Trent Bridge will provide a timely boost to the local economy. Official estimates suggest the event will bring upwards of £35m into the area.

Speaking ahead of England's crucial first match against Australia at the historic home of Nottinghamshire County Cricket Club, Mr Cowcher said: "The Ashes is a huge, world-famous event - the biggest in cricket - which will attract worldwide media attention, along with bringing thousands of cricket fans into the city for up to five days to spend their money in Nottingham's many hotels, bars, pubs, restaurants and shops.

"As well as creating a large number of local business and employment opportunities during the tests and beyond, Nottingham will be seen as an attractive place for fans to base themselves thanks to its wide range of accommodation.

"Once the Ashes get underway, Nottingham's hospitality, retail and late-night entertainment sectors will all benefit significantly from an influx of supporters coming to the city to enjoy the cricket and spend their money locally."

He also told ITV Central's Phil Brewster that an England win would be the icing on the cake:

Meanwhile, the Chairman of Nottinghamshire County Council has spoken of his excitement and pride as the county prepares to host world cricket's biggest fixture.

Trent Bridge, the home of Nottinghamshire County Cricket Club, is preparing for the First Investec Ashes Test Match between England and Australia, from Wednesday 10 to Sunday 14 July.

Councillor John Allin, Chairman of Nottinghamshire County Council, said: "The Ashes is the world's oldest and most high-profile cricketing contest. The 2013 series has added significance for Nottinghamshire, as we're hosting the first match in the five test series.

"When the first ball of the Ashes is bowled on 10 July, the eyes of the sporting world will be focused on Nottinghamshire. It's a fantastic opportunity to showcase what the county has to offer, not only in terms of our fantastic sporting facilities, but also our heritage, culture, tourism and commerce.

"It will give me huge pride to welcome our visitors from Australia and cricket fans throughout the UK to Nottinghamshire. The County Council is working closely with our partners at the cricket club, Nottingham City Council, Rushcliffe Borough Council, Experience Nottinghamshire and the Derbyshire and Nottinghamshire Chamber of Commerce to ensure visitors enjoy their stay and want to come back and see what else the county has to offer."

Councillor Allin will join supporters from across the globe when he attends the third-day of the match at Trent Bridge on Friday 12 July.

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