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East Midlands Chamber News

Creed creates new-look pizzeria

New pizzaria designed by CreedLeicester-based Creed Design Associates were the creative brains behind a new look pizzeria at the East Midlands Designer Outlet.

The firm created the new look for PizzaExpress' flagship restaurant in London and was "thrilled" when asked to recreate the look at the shopping centre.

Company Founder and Design Director Andrew French said: “Using a mix of wood finishes, striking lighting and graphic geometric tiles the restaurant feels warm, inviting and current, with a clear identity of its own. The team is delighted with the end result, recently visiting for a lunchtime pizza to celebrate.”

Creed Design Associates is an established interior design agency specialising in the retail and leisure industries.

Since 1997 it has partnered with PizzaExpress, helping to differentiate the brand for both new build projects and refurbishments.

Working with independents and national brands, clients have included Frankie & Benny’s, Stone Willy’s, Wagamama and Strada.

Creed's team of interior and graphic designers are based at the firm's studio in Enderby, Leicester.