Friday, 4 December 2015
Brainwaves help Nottingham Belfry improve events
In a ground-breaking experiment, parent company QHotels used hi-tech headsets to track the changing thoughts, feelings and behaviour of organisers and attendees during a series of conferences to learn more about the pressure points during corporate events.
Key findings from the study – contained in the hotel group’s Brainwaves Report - are now being used by The Nottingham Belfry, to offer clients the latest insights.
During the experiment, organisers, speakers and delegates at conferences were fitted with the latest EEG (electroencephalogram) headsets which use sensitive pads to monitor brainwave activity.
By analysing the variations in gamma, beta, alpha, theta and delta brainwaves – the different ‘pulses’ of electrical activity in the brain – the QHotels research team could identify the different emotions, thoughts and behaviours associated with those brainwave changes.
Event coordinators at The Nottingham Belfry are now using the findings to offer a number of new recommendations for event organisers using the hotel, such as:
Hayleigh Parkhurst, General Manager at The Nottingham Belfry, said: We’re always looking for new, innovative ways to get feedback from our clients to improve the experience we deliver. Usually this means getting responses after an event but for the first time, the Brainwaves experiment has allowed us to understand what our guests are thinking and feeling during the event - something no-one has attempted before.
The findings and recommendations are included in The Brainwaves Report, which is available for conference and event professionals to download from the QHotels website. Visit QHotels.co.uk/Brainwaves to download the report.Back