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East Midlands Chamber News

Consultant publishes first book

Jackie KeyJackie Key, Managing Director of Chamber member Key Principles, of West Bridgford, Nottingham, has published her first book.

Available now on Amazon, the book is Google Adwords: The Practical Guide for Small Businesses.

It is a 138-page paperback with colour graphics.

The book helps to demystify Google Adwords with solid, proven, practical tips.

It gives advice on how to avoid the costly mistakes that many business owners make when setting up campaigns, identify niche market opportunities to grow your business, write adverts that get clicks and landing pages that get sales, set up the tracking needed to really understand what is working and what isn't, optimise your campaign, and more.

Jackie said: “It’s great to get the book published. I wanted to write a guide specifically for small businesses to use, so they can get started with Google Adwords. I’ve included specific techniques we employ to keep the costs with Google down. The key to Adwords is generating leads and sales at as low a cost as possible.”

The book is available on Amazon for £11.99.