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East Midlands Chamber News

Annual value of Peak tourism tops £2bn

Tourism’s annual economic value to the Peak District and Derbyshire has broken the £2bn barrier.

New research reveals that its financial contribution continued an upward curve in 2016, bringing in 39.9 million visitors.

Tourism also now supports almost 28,000 full-time equivalent jobs – an average annual increase of 1.5 per cent since 2006.

From 2006 to 2016, tourism’s economic value to the area increased by more than a third, or by an average of three per cent year on year.

Over the same period, the number of visitors staying in hotels and B&Bs rose by more than 18%, while overall spending by both staying and day visitors rose by 34%.

“This solid, steady progress is great news for the local and regional economy, and for everyone who lives and works in the Peak District and Derbyshire,” said Barry Lewis, Derbyshire County Council Leader.

He added: “It’s vital that both public and private sectors continue to work together to maximise the number of visitors, investment and high quality jobs that tourism can generate.

“We now need to maintain that strong forward momentum, and will be channelling more resources into helping tourism businesses develop, as well as supporting the food and drink and cultural and arts sectors.”

Jo Dilley, Managing Director, Marketing Peak District & Derbyshire, added: “We’re delighted that the area is performing so well and showing sustained growth over a ten-year period in an increasingly competitive global tourism market.

“This augurs well for the future and our long-term plans to develop both the domestic and overseas strands of our marketing activity.”

The research was carried out by Global Tourism Solutions (UK), using the STEAM (Scarborough Tourism Economic Activity Monitor) model used by the tourism industry to measure annual economic performance.

The resultsd included Derbyshire and the city of Derby