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East Midlands Chamber News

Report suggests why CSR is gaining traction

Chris HobsonCommenting on reports today that the East Midlands is not a happy place to live, Chris Hobson, Director of Policy at the Chamber, said: “The Thriving Places report has painted a picture of the East Midlands, particularly Derby, Nottingham and Leicester, that is not immediately recognisable to the people living there.

“It suggests that the quality of life, opportunity and sustainability in the three cities fall below national averages and that people need to be more involved in their communities. The three counties fare only slightly better than the cities.

“But our original research suggests there is considerable interest in community cohesion, with more and more businesses getting involved in corporate social responsibility (CSR) projects, not just as a gesture but because they are beginning to appreciate the longer-term benefits.

“The millennials workforce wants to know that employers have a social conscience and are doing far more than just complying with legislation in this area and good CSR is now recognised by many organisations as being fundamental to long-term success.”

The Chamber will be hosting a CSR conference tomorrow (Tues) at Nottinghamshire County Cricket Club, Nottingham, from 8.30am to 10am, at which the details of the original research will be unveiled.