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East Midlands Chamber News

Morningside in naming deal with Leicester Arena

Leicester Arena and Chamber Strategic Partner Morningside Pharmaceuticals have agreed a three year naming rights sponsorship deal.

The arena will now be known as the Morningside Arena, Leicester.

The 3,000 capacity stadium is the largest in Leicester and, as well as being the home of the national basketball Club champions, the Leicester Riders, it has become the go-to venue for a wide range of sporting, entertainment, religious, comedy events and a venue for a wide range of community activities.

Dr Nik Kotecha, Chief Executive at Morningside, said: “Morningside Pharmaceuticals is committed to making a difference to our local community and the Leicester Arena is a superb new facility for the city, the county and for the East Midlands.

“Through this partnership, we will be able to offer the venue for one day a month to local and national community projects which will be extremely valuable to all that benefit.”

“We are thrilled to be making this commitment to improve the overall experience for users of the venue, and to support the use of the arena for community and charitable activities.”

Leicester Arena Director and Riders Chairman Kevin Routledge said: “The Arena and all its partners are absolutely delighted with this naming rights sponsorship with one of Leicestershire’s great and global firms.

“We have all been working very hard to put the Leicester Arena on the sporting and entertainment map as a flexible high class arena, without losing our community focus, and to be able to work with Morningside Pharmaceuticals will be hugely beneficial to our strategy.”

A slightly longer version of this report was published on http://bbl.org.uk.