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East Midlands Chamber News

Peak District welcomes 500th business ambassador

Passion for the Peak District has achieved a new high with the appointment of the 500th ambassador to pledge support for a key project to promote business success and boost the local and regional economy.

Chris Mapp, Chef Patron at The Tickled Trout gastro pub and restaurant, at Barlow, near Chesterfield, was revealed as the latest local entrepreneur to join Inspired by the Peak District.

The milestone was celebrated at the recent Business Peak District Spring Conference, at Thornbridge Hall, Ashford in the Water, attended by about 80 delegates.

“Both I and all my team are passionate about the Peak District, where we are located, the quality of the area’s fresh produce and the work we are doing,” explained Chris, who has previously worked in Michelin-starred restaurants and took the helm at The Tickled Trout three-and-a-half years ago.

“When I heard about Inspired by the Peak District, I was motivated to join, because I believe that by working together, businesses can both promote themselves and raise the profile of this fabulous area – for everyone’s benefit.

“I’ve also become a member of Marketing Peak District & Derbyshire, our official tourist board, to help support wider marketing and PR campaigns to promote the Peak District and Derbyshire to staying visitors across the UK and overseas.”

Business Peak District Chairman Jim Harrison said: “It’s great to welcome Chris and the team at The Tickled Trout to Inspired by the Peak’s ever-growing band of enthusiastic ambassadors promoting our brand values of quality and excellence in a beautiful environment.

“By joining forces, we can all build on the strong, recognisable brand that celebrates this unique place, as well as helping local businesses strengthen their own products and services and benefiting the local economy.”

The free conference also focused on subjects such as driving productivity and business after Brexit, plus updates on the project’s toolkit and general data protection regulations.

Inspired by the Peak District is part of a £1.49m support programme funded by the European Regional Development Fund (ERDF) to boost business quality, profitability and performance over three years. Its main focus is on promotional, marketing and online activity and annual events.

Marketing Peak District & Derbyshire is working closely with colleagues at Business Peak District, Derbyshire Dales District Council, High Peak Borough Council and the Peak District National Park Authority to stimulate wider use of the project branding.

The tourist board is also bringing in tourism experts and specialist advisers to deliver a wide-ranging programme of business support focusing on international visitors, accessibility, marketing, business to business networking, workshops promoting the Environmental Quality Mark (EQM) and one-to-one advice and development.

For information about Inspired by the Peak District, visit http://bit.ly/2HP99FO or contact Project Officer Kate Kearns at kt.ersmreigd.oaekan@aktnpdcm or on 01246 212924.

For information about becoming a member of Marketing Peak District & Derbyshire, visit http://bit.ly/2G026d4 or call 01246 212924.