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East Midlands Chamber News

Derbyshire company helps Britain in Bloom groups keep floral displays fresh

The secret of success for many Britain In Bloom groups has been revealed.


As they gear up for regional judging in the annual competition, many admit to using self-watering planters to sustain their displays.


And the self-watering containers used by hundreds of groups across the UK are made by Alfreton-based Chamber member Amberol. 


In 2017, around half the finalists used Amberol’s self-watering planters as part of their displays, including Belper (pictured), Oadby & Wigston and Uppingham.

The judges’ visits take place across the UK throughout July and August  as they look for 17 regional winners and national finalists, the results of which will be announced at a ceremony in Belfast on 19 October.

Amberol is a family run company which has been manufacturing self-watering planters since 1979, working alongside Britain in Bloom groups, councils and businesses to help create beautiful displays.

MD Patience Atkinson-Gregory said: “As judging day approaches, Britain in Bloom teams work tirelessly to ensure the floral displays they have created look the best they possibly can. The unpredictable nature of the great British summer is always a factor and this year largely dry and sunny weather culminating in the UK-wide late June heatwave has given Britain in Bloom groups an extra challenge when it comes to showcasing their floral creations.”
Self-watering planters are often looked on favourably by In Bloom judges. Environmental responsibility accounts for 25% of the overall marks available and includes resource management issues such as water conservation.