Facebook Twitter LinkedIn YouTube
East Midlands Chamber News

New technologies bring 'down-under' sales boost for Rock Fall Safety Boots

Sales in Australia and New Zealand have seen a 163% jump year on year for Rock Fall, a multi-award winning second-generation family-owned business in Alfreton.


Rock Fall has positioned itself at the forefront of the safety footwear industry through world-first innovations that provide solutions to the ever-changing demands of modern businesses.


The senior management team has made several updates to current products, which include changing current styles to feature an international toecap and certifying them to conformity in European, American and Australian markets.


The key driver for the growth is enhancing the international offering with a brand new range of Electrical Hazard footwear.


The range, which has already been recognised for innovation by the industry at the recent Professional Clothing Awards is driving quick and significant growth in Australia and New Zealand, with major electrical contractors specifying the products.


The Rock Fall ‘Worldwide’ Range features styles for construction, utilities, heavy manufacturing and foundry, power generation and transmission, car manufacturing, aerospace and defence.


Matthew Noon, Director, said: "Several years ago, we took the decision to focus on long-term, high-risk but high-reward developments in safety footwear. Since then we have launched several world-first and industry defining products.


"Doing this has increased our reputation significantly and enabled us to compete against the largest brands in the world, anywhere in the world.


"We recognised the Australian and New Zealand markets as a key part of the world that would drive this forward and everyone at Rock Fall is ecstatic with the results to date, there is still so much more potential but these figures give us the confidence to keep it up.”


Rock Fall is a shortlisted finalist at the Derbyshire East Midlands Chamber Business Awards 2018 in the Excellence in International Trade category, as well as the Outstanding Growth and Business Improvement Through Technology categories.