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East Midlands Chamber News

On the road to success from the Midlands to Michigan


East Midlands automotive firms are packing their bags for a market trip to the capital of American motoring, Detroit, for meetings with representatives from the two world-famous auto-producing regions.


The Department for International Trade (DIT) is inviting automotive firms from across the East Midlands on a trade mission to Michigan, scheduled October 21st to 26th, to accelerate their export plans.


The five-day trip will see representatives from leading British automakers, including Aston Martin and Jaguar Land Rover, meet with their US counterparts to build relationships and share business insights. The introductions will help firms grow their US exports, which already comprise 10% of all East Midlands exports.


The mission will coincide with the annual Engine Expo trade fair in Novi, Michigan, giving attendees the unique opportunity to visit what is billed as North America’s must-go international industry event.


Prior to the trip to Michigan, DIT will also host the Export Hub on 13th September, which will provide information on exporting to the US, with DIT advisers and partner organisation OCO Global representatives holding a panel discussion at Silverstone Business Park.


DIT’s Export Hub is part of the government’s Exporting is GREAT campaign, which aims to help more British businesses explore new markets overseas.


Ian Harrison, Head of Exports for the Midlands Regions for the Department for International Trade (DIT), said: “The United States is a vastly important and highly profitable market for UK exports. It will be hugely beneficial for East Midlands businesses to snap up the opportunity to visit Detroit to learn more about the market, economy and opportunities on the ground. The Midlands has a strong history as a major hub of the UK’s automotive industry and increasing overseas demand for British-built cars was again the driving force behind the growth – production for export jumped 23.7% in April of this year.


“We’re proud to be able to help more and more businesses into exporting and provide the best quality support along the way. With a network of international trade advisors, masterclasses, overseas trade missions, and export hubs, there are a number of ways for local businesses to take the next step in their exporting journey.”


Firms can register their interest in the Detroit market visit for free by Friday 7 September. To register, firms should contact Stéphane Lambotte, International Trade Adviser and High Performance Technology Specialist at DIT East Midlands at: stephane.lambotte@mobile.trade.gov.uk.