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East Midlands Chamber News

Eden serves up ping pong PR for new leisure brand

 

Eden Public Relations has been appointed to deliver a comprehensive communications programme to launch Serve, a new social entertainment brand which combines ping pong with a contemporary bar and upscale food offering.

The debut, flagship Serve venue opened in Birmingham city centre last month, with others set to follow as part of an ambitious growth programme over the next 24 months.

Following a competitive pitch, Eden’s brief is to introduce new customers to the concept and deliver a venue launch campaign through the media, public relations and blogging.

The account win recognised Eden’s established track record in the consumer lifestyle and hospitality sector. David Smith, Managing Partner at Serve, said: “As a newcomer to the UK, I was particularly impressed with Eden’s expertise and knowledge of our sector as well as their enthusiasm for the brand and understanding of what we are trying to achieve.  We’re working closely with the team as we launch our flagship venue and it’s exciting to see their news-driven and detailed strategy come to life.”

Kathryn Greenwood, Joint Managing Director at Eden said: “We’re absolutely delighted to welcome Serve to the Eden family of clients. This new concept is the first of its kind outside of London and has already seen a great deal of interest from press and influencers. This is an exciting time for the company and I’m sure we are going to achieve some excellent exposure for the brand as it expands throughout the UK in 2018 and beyond.”

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