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East Midlands Chamber News

Businesses combine skills to help company celebrate 60th anniversary


An engineering business that can trace its roots back to 1898 is celebrating its 60th anniversary of becoming a limited company and has appointed full-service marketing agency Purpose Media to develop its future marketing growth strategy.


Cullum Detuners, based in Heanor, was founded in London to supply specialist acoustics to the building trade.


Its growing expertise in acoustics and the noise generated by aircraft engines led to its appointment to design a silencer for a jet engine developed by Sir Frank Whittle.


In order to capitalise on the growth in the aerospace industry, Cullum Detuners was formed on 21 April 1959 and the company moved to its current site in Heanor in 1972. Cullum is now a leading supplier of noise control enclosures, acoustic filtration and exhaust systems to the aerospace, energy, marine and nuclear industries.


Over the years, the company has expanded by being at the forefront of innovation and continuously pioneering the advancement of new engineering solutions.


Developments have included completing the largest test cell facility in the world for Rolls Royce, in Derby, and establishing specialist facilities for marine systems, nuclear high integrity cranes and the industrial gas turbine systems used by the power generation industry. Cullum also offers a full range of ongoing maintenance, refurbishment and replacement solutions.


To celebrate the milestone anniversary, the company is planning a year of events and celebrations, which will be kickstarted by the launch of a new brand identity and website to more accurately reflect Cullum’s commitment to engineering excellence.


Purpose Media, which is based in South Normanton, has been appointed to help Cullum revise its marketing strategy and to develop a communications programme to launch the new brand identity and market positioning.


Mark Jansen, Managing Director at Cullum, said: “As a customer-focused business, we are trusted to deliver engineering solutions from concept to installation and have many global contracts.


“Using the word ‘detuners’ as part of the company name and having separate logos for each sub-division no longer reflected the innovative solutions we provide. In appointing Purpose Media to help us with our next stage of growth, we believe we have appointed a partner that can help us to evolve our brand and engage with our customers more effectively.”


Claudio Davanzo, Creative Director at Purpose Media, said: “We met with the management team to get under the skin of the company and really understand its values. We then combined this with our knowledge of working with owner-managed businesses in the manufacturing and engineering sectors to create design solutions that more fully reflect the innovation and engineering excellence that Cullum delivers.


“Over the coming months this new brand identity will become more visible in practical ways such as email marketing, social media and additional content on their website as we help Cullum to capitalise on its anniversary. The provision of other digital marketing solutions, video and online marketing advice will follow to ensure Cullum enjoys a significant return on its investment and maintains its competitive edge.”


Cullum currently employs over 160 staff and for the financial year ending March 2018, reported turnover of £30m, an increase of £4m on 2017. The company vision is to build on its strong heritage in providing noise solutions and to maintain, develop and promote engineering excellence.