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East Midlands Chamber News

Black Friday success for Purpose Media

Chamber strategic partner, Purpose Media helped clients reap sale success last month, launching profitable Black Friday campaigns.

The creative agency crafted a lucrative Black Friday campaign for one of the UK’s largest equestrian suppliers, Edgemere, boosting sales on the biggest shopping weekend of the year.

Purpose Media’s full-service approach resulted in a 300% increase in Black Friday sales compared to last year’s campaign, despite the deals and offers remaining the same.

The two businesses have been working in partnership since March 2019.

Edgemere’s Office Manager, Tom Hollins is grateful for Purpose Media’s help, commenting: “Everyone at Edgemere is so impressed with the quality and success of our Black Friday campaign this year.

"The team at Purpose Media are great to work with and have a deep understanding of our audience, creating campaigns that draw in the right customers.

"The campaign was so well received by our customers, as the results show. It definitely kept us very busy over the Black Friday weekend”.

Helping oversee the project, Purpose Media Account Manager, Georgina Staley also commented: “Edgemere’s Black Friday campaign utilised skills from across each of Purpose’s disciplines – with each of us rallying together to ensure success.

"It just goes to show that marketing is more when it’s brought together!”

Caption (L-R) - Mitchell Brown, Georgina Staley, Rebecca Ellis

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