Thursday, 9 January 2020
Major strides forward for Rock Fall Safety Boots
Rock Fall, a multi-award-winning second-generation family owned business in Alfreton sits at the forefront of the safety footwear market supplying more than 600,000 pairs per year, its innovations provide solutions to the ever-changing demands of modern industry.
Building on 11 years of growth exceeding 20% each year, the senior management team has made several changes during 2019, with dramatic results the most exciting of which is more than ten new positions, three being new mid-management roles in the business. As a result, it has significantly improved field sales presence to service its network of over 500 Authorised Distribution Partners in the UK.
The expansion doesn’t stop at the UK border, the business has doubled its Rest of World turnover, including new supply agreements in UAE, China, Philippines and Singapore. They are supporting this impressive growth with international exhibitions booked or held in China, the USA and the UAE.
Overall the company grew at 21% with turnover now well into eight figures. The company was trusted with a record single order from UK Infrastructure, with over 6,000 pairs issued.
Given that the industry is stagnant, growing at around 1-2% each year, Rock Fall has shown great vision in launching four new styles for markets such as foundry, chemical, power distribution, nuclear, aerospace and defence.
Recognising the shift in mentality Rock Fall has released its first Sustainability Report which aims to highlight the good work it has done so far.
Finally, the company has also made updates to current products, which include changing them to feature an international toecap and certifying them to conform in European, American and Australian markets. Showing the world that they are “open for business”. This Rock Fall ‘Worldwide’ Range features styles for construction, utilities, heavy manufacturing and foundry, power generation and transmission, car manufacturing, aerospace and defence.
A member of the company's senior management team said: “Several years ago, we took the decision to focus on long term, high specification, developments in safety footwear. Since then we have launched several industry defining products. Doing this has increased our reputation significantly and enabled us to compete against the largest brands in the world.”Back