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East Midlands Chamber News

Midlands-based rapper lends support to SF Recruitment

Midlands-based SF Recruitment has shaken up the recruitment market by partnering with one of the region’s up and coming rap talents.

“Strong Yet Flexible” is a spoken word piece, commissioned by the specialist recruiter and performed by rapper, Lady Sanity, to highlight the its ethos: ‘a company that thinks differently’.

The three-minute track highlights SF Recruitment’s commitment to collaboration and sustainability in its bid to place job seekers in new roles they love.

Dan Meredith, Marketing Director at SF Recruitment, said: “We’re always looking to do things differently in our bid to match candidates with employers and roles they love. Our focus as a company is very much on perfectly matching companies with people, but why not have fun along the way. Our collaboration with Lady Sanity is our way of making our recruiters realise how important their jobs are, and clients and candidates realise how crucial the right recruitment agency can be in supporting business growth and improving lives.

“As a proud, Midlands-based business, the chance to work with one of the region’s most promising talents was too good to turn down. We had a live performance of her piece to the entire business just last month and like many of the city’s businesses, we’re certain 2020 will be a year to remember for Lady Sanity too.”

SF Recruitment are a leading specialist recruiter in the Midlands, with offices in Nottingham, Birmingham and Leicester. Its extensive expertise stretches a number of sectors, including executive; finance and accountancy; technology; office support; engineering; HR, sales and marketing; procurement; and supply chain. 

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