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East Midlands Chamber News

Creative62 leads MTI website redesign

Leicester creative agency Creative62 has been working closely with the MIRA Technology Institute (MTI) to redesign their website. The new look combines stylish design with improved functionality to attract the brightest talent to the global automotive industry.

At its base near Nuneaton, the MTI campus offers a  bespoke global skills centre which is home to specialist automotive training offered by North Warwickshire and South Leicestershire College (NWSLC) and its partners HORIBA MIRA, Coventry University, the University of Leicester and Loughborough University. With apprenticeships, degree and masters-level study, as well as continuous professional development, it’s here that you’ll find the brightest minds working on every aspect of the cars of the future.

Heading up the redesign, Creative62 Creative Director Andy Rudkin commented:

“MTI is a big, bold, fun and engaging place which needed inspiring design to bring it to life. We understand the pulling-power of a website for potential students and couldn’t wait to get started on the redesign”

“Having worked with NWSLC for some time, we understood the importance of offering an exciting ‘shop window’ whilst making sure the website was fully functional. The website needed to drive enquiries, increase applications, and offer a slick back-office system to make the lives of staff managing the website easier.”

Lisa Bingley, MTI Operations Director said:

“Working at the forefront of exciting developments in the automotive sector, our entire ethos is based on innovation. The MTI website really needed to reflect the world-class facilities and support that we offer to the industry which is heading in a new direction thanks to the imperative to address climate change and accelerate the rollout of electric and hybrid as well as connected and autonomous vehicles. The new website better reflects the opportunities for training and development that we can offer to auto sector businesses and their teams.”  

“As well creating a more appealing and easily accessible shop window for clients, the functionality of the new website makes it easier to update so that the content is always current and relevant.“

Visit the website at www.miratechnologyinstitute.co.uk to see the new design in action.