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East Midlands Chamber News

Digital Ethos founder named regional Service Industries Entrepreneur of the Year

Founder of a Leicester-based full-service marketing agency, Luke Tobin has been named Service Industries Entrepreneur of the Year for the Midlands at the Great British Entrepreneur Awards.

Digital Ethos provides digital solutions for businesses of all shapes and sizes in all industries.

Now in its eighth year, the Great British Entrepreneur Awards in partnership with Starling Bank celebrate the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet.

The service industries account for more than 80% of the UK’s entire economy, making it a particularly difficult to stand out in this area. 

With Covid-19 restrictions preventing the regional finals taking place at a live event, Luke won the award during a virtual awards ceremony joined by finalists across every region.

In a video message to finalists, Chancellor Rishi Sunak said: “Entrepreneurs [have shown they] stay strong, even during a global pandemic. Coronavirus hasn’t stifled enterprise.

“Entrepreneurs are creating new businesses and adapting to the crisis, as seen in this year’s entries. And that’s what we need to happen if we want our economy to bounce back. We need all of you to keep inventing, keep taking risks, keep creating new businesses.

“It’s my job as Chancellor to celebrate, champion and support you.

“Congratulations to all the winners. Thank you to all of you for everything you’ve done.”

Commenting on his win, Luke said: “I am absolutely honoured to win this award and proud of everything we’ve achieved to get to where we are today. It’s a fantastic recognition but I wouldn’t have been able to do this without my team, so really this is a win for all of us.

"The Great British Entrepreneur Awards team, Starling Bank and all of the other sponsors involved put tremendous effort into making the event and everything surrounding this a great success. Bring on the nationals!”

Founder of the Great British Entrepreneur Awards Francesca James, said: “Luke has a wonderful entrepreneurial story and I’m delighted for him to win this award. I’ll be keeping a very close eye on what he does in the years to come and look forward to welcoming Luke to the community.”

Founder and CEO of Starling Bank Anne Boden, added: “We’re entrepreneurs and we have spirit. We fight back and we’re very good at dealing with adversity. And Luke is an example to us all, of entrepreneurs that are creative, innovative, and changing the world.

“I’m so excited that Starling, a business I founded in 2014 and now the Best British Bank, is sponsoring such an important awards. And as one entrepreneur to another, congratulations to getting where you are this evening and best of luck for the future.”

The winners of each category will now go to the National Final of the Great British Entrepreneur Awards, with a date to be announced due to restrictions on large events.