B2B marketing strategy
Type: Business Growth
Date: Monday, 1 November 2021
Time: 1:00pm - 4:00pm
Available To: Eligible SME's
Member Price: FREE
Non-Member Price: FREE
The B2B buyer has changed over the course of the past decade in how they engage with businesses, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches.
This workshop helps B2B marketers in understanding today’s business customers and to be up-to-date with the latest marketing approaches in order to better engage, acquire and retain them.
Who should attend?
Those interested in B2B marketing and building a more effective customer focused marketing strategy. A workshop for B2B marketing managers and business owners.
What outcomes can you expect from joining us?
After attending this session, you will be better equipped to:
- Understand the new buyer landscape and changes in buying behaviour
- Identifying buyer types, stakeholders and how to influence them
- Understand the new marketing mix and how to apply it
- Customer loyalty – how to improve customer ‘stickiness’
- Practical case studies and examples to support the learning experience
About the speaker:
This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist, who is known for her enjoyable and practical workshops. Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience helping organisations of all sizes across a variety of sectors, to ensure their brand strategy delivers measurable results.
This presentation is delivered in partnership with Business Gateway Growth Hub and Passion Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.