Business Gateway Growth Hub - Leicestershire Supporting Growth

B2B marketing strategy

Event Information:

Type: Business Growth

Date: Monday, 1 November 2021

Time: 1:00pm - 4:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE


The B2B buyer has changed over the course of the past decade in how they engage with businesses, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches.

This workshop helps B2B marketers in understanding today’s business customers and to be up-to-date with the latest marketing approaches in order to better engage, acquire and retain them.

Who should attend?

Those interested in B2B marketing and building a more effective customer focused marketing strategy. A workshop for B2B marketing managers and business owners.

What outcomes can you expect from joining us?

After attending this session, you will be better equipped to:

  • Understand the new buyer landscape and changes in buying behaviour
  •  Identifying buyer types, stakeholders and how to influence them
  •  Understand the new marketing mix and how to apply it
  •  Customer loyalty – how to improve customer ‘stickiness’
  •  Practical case studies and examples to support the learning experience

About the speaker:

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist, who is known for her enjoyable and practical workshops. Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience helping organisations of all sizes across a variety of sectors, to ensure their brand strategy delivers measurable results.

This presentation is delivered in partnership with Business Gateway Growth Hub and Passion Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.

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