Business Gateway Growth Hub - Leicestershire Supporting Growth

Turning your Online Shop Visitors into Customers 3 of 4

Event Information:

Type: Business Growth

Date: Friday, 23 April 2021

Time: 10:00am - 1:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE


Do enough of the visitors to your online shop become buyers? This webinar outlines changes you can make that will improve the proportion of visitors who become customers.

Key topics:

  • The Psychology of Buying – what makes people buy?
  • Technical matters and usability
  • Social Proof
  • Consumer confidence and trust
  • Pricing in E-Commerce

What you will take away:

You will leave with an understanding of how to convert visitors to your website from just looking to actually buying from your store.

About the speaker:

Expert David James Ross teaches this course based on his own experiences of setting up online shops and getting businesses to increase online sales. David has taught many courses with creative businesses who have improved their online sales significantly.  Here are some comments from other businesses who’ve attended the course:

I get more customers coming back again and again – some really helpful tips from the workshops (fashion designer)

The facilitator is very knowledgeable about the subject. The informal nature of the workshop helped me get the most from it (publishing company)

Tutor very knowledgeable (clothing retailer)

I’ve sold double the amount of items online after this workshop (ceramicist)

Helped me to sell more products online (fashion brand)

Increased the number of online customers that I get to my website (jewellery maker)

Who should attend:

This workshop is aimed at small creative businesses that have been trading for around 12 months with products and/or services ready for sale. You should want to set up an online shop or improve the one that you currently have.

This webinar is delivered by the Business Gateway Growth Hub and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire

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