Business Gateway Growth Hub - Leicestershire Supporting Growth

Planning Product Diversification for New Markets

Event Information:

Type: Business Growth

Date: Wednesday, 2 June 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE


Identifying and developing appropriate customers and markets for your product will set your business on a course to success. This seminar will provide a framework to support food and drink producers in diversification and profitable sales growth.

James Finn will share with you his insight gained throughout a long career with large FMCG Manufacturers selling to UK Multi and Discount Retailers.  He will set out processes to guide you in your growth journey, highlight potential risks to be avoided and set out strong control processes. You will come away with the tools needed to ensure your business grows profitably.

Who should attend this session?

Food and Drink Producers who are planning to diversify their offering into new markets or to new customers within the UK and beyond.

What will we cover?

  • Researching and understanding new markets and customers, using readily available reports
  • Introduction to product and consumer trends
  • NPD and recipe formulation
  • Why product costing is important and how to make it work for your diversification
  • How to identify new markets and prepare your distribution channels
  • How to stay on the right side of regulations (e.g. labelling), Competitor analysis
  • Building customer relationships

What outcomes can you expect from joining us?
You will leave this webinar with a range of tools to help you:

  • Knowing what market data is available and how to access it.
  • Ability to understand new and emerging trends.  Where to look for new trends and what trends are relevant to your food sector
  • Increased understanding of the impact of sales growth on your business
  • Understanding of the importance of complete and accurate product costings
  • Insight into what to look for in identifying appropriate new markets and customers for your product
  • Increased understanding of Technical and Regulatory compliance and how to get help
  • Awareness of distribution channels available to you
  • Ability to foster excellent customer relationships

Who’ll be presenting this webinar?

James Finn is an outstanding sales and marketing professional who combines highly developed commercial instincts with a formative technical career James has a passion for working and supporting food and drink businesses to realise their potential and deliver outstanding results

This presentation is delivered in partnership with Business Gateway Growth Hub and Food and Drink Forum and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.

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