Supporting Growth

Manage customer data and interactions

Event Information:

Type: Local Area Events

Venue: Online, Chesterfield

Date: Monday, 14 March 2022

Time: 9:00am - 10:00am

Speaker: Martin Broadhurst

Member Price: FREE

Non-Member Price: FREE

Please Note - this webinar is for Chesterfield based retail/high street businesses

Retail Customer Relationship Management (CRM) tracks and manages customer data and interactions between customers and employees in a retail store. Unlock the full potential of your customers by implementing a Retail CRM system.

 Who should attend this webinar?

This session is specifically for retailers who are looking to combine their offline and online retail operations with a view to having a single customer database alongside an integrated ePOS and CRM solution.

This webinar is for anyone who owns or works in a retail business in the Chesterfield Borough Council area. When booking you will be asked to provide your address and nature of business. 

What will we cover? 

  • Introduction to CRM for Retailers - Understand the CRM solutions and how they integrate with your existing technology such as ePOS and email marketing
  • The Key Components of CRM - Learn to navigate the basics of a CRM solutions including databases, forms, lists, and views
  • How to Get Customers to Stay in Touch - Remain GDPR compliant while growing your marketing database for long-term customer retention.
  • How to Segment Customer Data - Use CRM segmentation tools to gain better insights into your customer database
  • How to Use Your CRM Data - Create personalised campaigns that deliver higher marketing return on investment


What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand how CRM works alongside ePOS, email marketing and other digital marketing tools
  • Feel confident about knowing how to use CRM data for your busiess
  • Be able to create segmented customers lists
  • Have the tools to launch personalised email campaigns

Here’s a quick breakdown of the session:

09.00 - 09.45 - Webinar presentation

09.45 - 10.00 - Q&A

Who’ll be presenting this webinar?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.







Here’s how simple it is to book your place:

This session will be delivered via GoTo - to register for a place all you need to do is complete the booking form

Any questions please speak to your dedicated Events and Engagement Officer Hannah Kerridge – 07741163242