Naked Marketing: the bare essentials to getting your marketing working harder for you
Type: Business Growth
Venue: College Court Conference Centre, Leicestershire
Date: Wednesday, 18 September 2019
Time: 9:00am - 3:30pm
Available To: Eligible SME's
Member Price: FREE
Non-Member Price: FREE
If you are struggling to get any results from your marketing efforts, this workshop strips out all the waffle and gets down to the real nitty-gritty. We’ll talk about who you are trying to target, key messaging, channels to use and that all important subject – content.
Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.
This engaging, fun and practical workshop is designed to de-mystify marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.
WHO IS IT FOR?
Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want?
Then this workshop is for you…
WHAT THE WORKSHOP WILL COVER:
- Discovering your brand story and how to tell it
- Developing customer personas – who are your target customers and how should you engage with them?
- Developing key messages for your businesses that attract the right customers
- What marketing channels are available and which is right for you
- Creating killer content that resonates and engages your audience
- You will leave with a practical action plan to apply in your business straight away.
This event is delivered as part of the Collaborate Growing Business Together project in partnership with the Business Gateway Growth Hub, Passion Marketing, LikeMind Media and East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and is specifically aimed at businesses based in Leicester and Leicestershire, with fewer than 250 employees and which meet the eligibility criteria. We can offer a maximum of 2 places per organisation.