Digital Business Skills for Tourism Businesses - Intermediate
Type: Business Growth
Venue: Burleigh Court Conference Centre, Off Ashby Road, Loughborough University, Loughborough, LE11 3TD, Leicestershire
Date: Tuesday, 7 May 2019
Time: 1:00pm - 4:30pm
Member Price: FREE
Non-Member Price: FREE
You know the basics of digital marketing, now learn new and advanced skills so your target audience will find you and buy from you. Aimed at tourism and hospitality businesses.
This workshop is a follow on from our foundation workshop and is designed to help businesses who regularly use digital marketing and have a good solid foundation of skills in their business but now want to understand how they can continue to build the business using new and advanced skills. It is crucial to continue to provide experience led, personalised information for your audience to help them find you and buy from you.
This workshop will help you understand how to use Google to your best advantage as well as ways to use automation, landing pages, create innovative advertising campaign and, very importantly, how to analyse your results and avoid rising costs.
The workshop will include:
- assessing your current position and brand awareness
- a full digital audit of your business
- how to streamline your customer journey
- innovative ways to turn the audience into customers
- how to use data capture to build your business
- building new automation into your business and marketing
13:00 Arrival and refreshments
13:30 Digital Skills Intermediate Session
16:30 End session
If you have any special requirements, please email: firstname.lastname@example.org or call on 0121 285 3800.
Support under the Collaborate Support for Tourism Businesses Programme provided by Winning Moves and Leicestershire Promotions is only available to Leicestershire based tourism SMEs and therefore Collaborate Support for Tourism Businesses Programme have the right to cancel events at anytime if we do not receive sufficient quantities of Leicestershire businesses attending.