Collaborate for Growth Supporting Growth

Email Marketing for Tourism Businesses

Event Information:

Type: Business Growth

Venue: Sketchley Grange Hotel & Spa, Sketchley Lane, Hinckley, LE10 3HU, Leicestershire

Date: Thursday, 16 May 2019

Time: 9:30am - 1:00pm

Member Price: FREE

Non-Member Price: FREE

Don’t be put off by GDPR. This workshop will show you how to collect data legally, use email marketing platform, Mailchimp and turn your audience into customers.

Imagine a situation where the owners of your social media channels decide to go offline or change their algorithms beyond all recognition? How would you stay in touch with your audience? How would you be able to tell them about a new product, service or launch?

Although many people have been worried about emailing people after GDPR, Mailchimp remains a powerful tool for a small business owner to use to stay in touch with their audience. Often it can be used for free and allows you to gain a loyal and bought in base of people who buy from you and share your content.

This 3 hours workshop is for a max of 15 people and is a practical, step-by-step training session to learn how Mailchimp works, how you can legally collect data and email your audience, best practice for content and how to turn an audience into customers.

This friendly, interactive and fun workshop will include the following:

  • How to set up your Mailchimp account without wasting time or making mistakes
  • How to set up lists and use the segmenting tool
  • Best practice for collecting data
  • How to attract people to subscribe
  • Best practice for creating an engaging email that converts
  • Top tips on opt-in ideas and exciting content

This workshop is for you if you have never used Mailchimp or have set up but are not sure how to carry on post-GDPR and need to build confidence and skills. Please bring along a laptop to this session which includes all your training, materials and refreshments.


09:30 Arrival and refreshments

10:00 Email Marketing session

13:00 End session


Register please click this link.

If you have any special requirements, please email: or call on 0121 285 3800.


Support under the Collaborate Support for Tourism Businesses Programme provided by Winning Moves and Leicestershire Promotions is only available to Leicestershire based tourism SMEs and therefore Collaborate Support for Tourism Businesses Programme have the right to cancel events at anytime if we do not receive sufficient quantities of Leicestershire businesses attending.