D2N2 Growth Hub Supporting Growth

An Introduction to Paid Social Advertising

Event Information:

Venue: Mercure Nottingham City Centre Hotel 2 George Street Nottingham NG1 3BP, Nottinghamshire

Date: Tuesday, 17 September 2019

Time: 9:00am - 4:30am

Available To: Eligible SME's

Speaker: Ann Stanley

Member Price: FREE

Non-Member Price: FREE


Planning and implementation of ad campaigns across a range of social media platforms including Facebook (Instagram), Twitter and LinkedIn.

If you are already using social media for your business, you will be aware that social media marketing can be cost-effective, highly targeted and adaptable to any business objective.

However, you will know from your personal experience that your news feeds are busy places, which are dominated by the posts from your friends and family. As a result, businesses often find it hard to get their posts seen when using organic (or free) social media. This is due to the algorithms used by the platforms, which ensures their users get the best and most relevant content.

Social media advertising (or paid social) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts. It is often used to support businesses’ organic activity, or to help drive fan acquisition or engagement. However, it can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

Workshop programme will cover:

Understanding the growth of paid social advertising and how to integrate this into your digital marketing strategy

Planning your campaign objectives and understanding the different payment methods (CPC, CPM, CPA etc.)

Identifying the different social media advertising options across Facebook, Twitter and LinkedIn

Get an insight on how to set up social media advertising campaigns

Become familiar with audience targeting options across each platform

Learning how to measure and monitor the effectiveness of your campaigns against your original objectives

Workshop outcome:

Delegates will gain an understanding on how to select the right social advertising platform to get their advertising messages to their target audience to meet their campaign and marketing objectives.



9am: Registration, tea, coffee and networking

9.30am: Introduction to the D2N2 Growth Hub

9.35am: Presentation begins

11am: Tea and coffee break

12.30pm: Lunch

3pm: Tea and coffee break

4.30pm: Finish

About the Trainer:

Ann Stanley has worked in digital marketing since 2002 mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps. Ann is constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).

Who Should Attend?

This workshop is free to attend for small and medium-sized enterprises located in the D2N2 region (Derby, Derbyshire, Nottingham and Nottinghamshire). It will be of particular interest to those who have responsibility for corporate communications, marketing and digital content.

Please note: we can only accept one person per organisation on to this workshop.


The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium sized enterprise.

Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business. If you haven’t already done so, you can complete this now by downloading the form HERE (Word Doc).

Please print the form, complete all areas, sign in ink, scan and return by email to growthhubevents@d2n2growthhub.co.uk with Growth Hub 2019-22 enrolment form in the subject line.