B2B Marketing Strategy
Type: Business Growth
Venue: Action Planning Workshop, D2N2
Date: Tuesday, 22 June 2021
Time: 10:00am - 1:00pm
Available To: Eligible SME's
Speaker: Lindsey Newman-Wood
Member Price: FREE
Non-Member Price: FREE
The B2B buyer has changed over the course of the past decade in how they engage with businesses, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches.
This workshop helps B2B marketers in understanding today’s’ business customer and to be up to date with latest marketing approaches in order to better engage, acquire, and retain them.
Who should attend this workshop?
Those interested in B2B marketing and building a more effective customer focused marketing strategy. A workshop for B2B marketing managers and business owners.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
What will we cover?
The new buyer landscape and changes in buying behaviour
Identifying buyer types, stakeholders and how to influence them
The new marketing mix and how to apply it
What outcomes can you expect from joining us?
After attending this workshop, you will:
Understanding the new buyer landscape
Changes in buying behaviour
Customer loyalty – how to improve customer ‘stickiness’
Practical case studies and examples to support learning experience
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Here’s a quick breakdown of the session:
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Who’ll be presenting this workshop?
This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.
Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.
Here’s how simple it is to book your place:
This session will be delivered via GoTo - to register for a place all you need to do is complete the booking form
It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Hannah Kerridge - 07741 163242