D2N2 Growth Hub Supporting Growth

Elevating your Business Profile on Facebook

Event Information:

Type: Business Growth

Date: Thursday, 29 October 2020

Time: 2:00pm - 3:00pm

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Elevating your Business Profile on Facebook: Understanding how to build and maintain a more engaging presence

Do you currently use Facebook to help promote your business or organisation? If so, you’ll need to start optimising it, so your fans have all the information they need to do business with you.

Organic reach for Facebook business pages stands at around 1-6%. It’s harder than ever to get your content seen. But people do look at Facebook pages and, particularly if your audience is on Facebook, an optimised Facebook page will help your content perform better and provide them with all the information they need about you.

The webinar will cover:

  • The layout of a Facebook page
  • The key elements needed to be discovered
  • How to use the call to action button more effectively
  • How to set your page tabs to reflect the content of the page
  • Why your About section is critical
  • An overview of the key settings to change

Webinar Outcome:

After attending this webinar, you will be able to update your page to be optimised for Facebook.

Who Should Attend:

Anyone using, or considering using, Facebook business pages to increase their own visibility online, or increase the brand awareness of their company. This webinar is valuable to people new to Facebook as well as more experienced users.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Q&A

Speaker Information

Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge  - 07741 163 242