Elevating Your Instagram Business Account
Type: Business Growth
Venue: Action Planning Workshop, D2N2
Date: Wednesday, 10 February 2021
Time: 10:00am - 1:00pm
Available To: Eligible SME's
Speaker: Paul Ince
Member Price: FREE
Non-Member Price: FREE
Over 1 billion people use Instagram, with half of those accessing the platform every day. Is this a platform that your business can afford to ignore?
Instagram continues to be developed rapidly, with the platform moving away from just a social media network into a broadcasting suite, entertainment hub and ecommerce store. Younger audiences in particular are living their entire lives through Instagram: finding products and services they love and sharing them with their friends.
It’s not all aspiration and inspiration. Increasingly there is a business case for all organisations to have some presence on Instagram but understanding the many applications of the platform can be overwhelming. This workshop will break down the different functionality available and feed into additional webinars available on this programme.
Who should attend this workshop?
Anyone using, or considering using, Instagram to increase their own visibility online, or increase the brand awareness of their company.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.
What will we cover?
The business opportunity with Instagram
Setting up a business account
Optimising your profile bio
Planning your grid posts
Hashtags and other ways to increase your reach
Reels – how businesses can use them
What outcomes can you expect from joining us?
After attending this workshop, you will:
Be able to create a profile that stands out
Understand how to plan your content
Understand the different methods of creating content
How to engage with others on the platform
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Here’s a quick breakdown of the session:
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Who’ll be presenting this workshop?
Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market.
With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.
Here’s how simple it is to book your place:
This workshop will be delivered via GoToTraining - to register for a place all you need to do is complete the booking form
It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Hannah Kerridge - 07741 163242