Elevating Your Marketing Communications
Type: Business Growth
Venue: Action Planning Workshop, D2N2
Date: Thursday, 18 February 2021
Time: 10:00am - 1:00pm
Available To: Eligible SME's
Speaker: Lindsey Newman-Wood
Member Price: FREE
Non-Member Price: FREE
This workshop helps you explore the fundamentals of marketing communications. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing.
The session includes the latest trends and developments in the field and practical tasks for you to work on alone and as part of a group.
Who should attend this workshop?
The 3 hour interactive session is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.
What will we cover?
Why Marketing communications is important
Marcomms Core principles
Different elements of the marcoms mix (advertising, public relations and direct marketing.)
What should be included in a Marcomms Strategy
How to measure the effectiveness of your communications
A discussion of the latest trends and developments in Marcomms and what the future of communications might look like.
What outcomes can you expect from joining us?
After attending this workshop, you will:
Be able to put marketing communications in context and see its role in the wider marketing process
Discover more about some of the key techniques used by marketers as part of communications campaigns
Enable you to look at new developments in the ever-changing digital, mobile and social
Landscape and apply them to your business.
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Here’s a quick breakdown of the session:
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Who’ll be presenting this workshop?
This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.
Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.
Here’s how simple it is to book your place:
This session will be delivered via GoTo - to register for a place all you need to do is complete the booking form
It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Hannah Kerridge - 07741 163242