D2N2 Growth Hub Supporting Growth

Engaging with Images

Event Information:

Type: Business Growth

Date: Thursday, 26 November 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Engaging with Images: Learn how to effectively use Instagram and Pinterest to visually market your business.

As consumers of content, we are overwhelmed with the sheer volume of blogs, posts, videos and other media that are being created. As a business, how can you use visual marketing to stand out above the noise and make an impact on new and existing customers? 

Digital marketing consultant, Paul Ince, talks of the importance of visual marketing in order to tell a brand’s story, but in a way that is accessible for all size businesses – even those without any budget. 

The webinar will cover:

  • What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media? 

  • Storytelling – Reasons why overt sales based messaging no longer works and strategies around how to tell stories using visual marketing instead. How to use emotion contained within media to connect to your audience. 

  • Using visuals to convey specific messages – Learn how images can be used to convey the core messages of a campaign and how this is associated to specific consumer intentions. This section also includes an exercise to allow you to determine your core message in visual form. 

  • Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities. 

  • Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience. 

  • The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later. 

Webinar outcomes:

Delegates will leave the seminar armed with the expert knowledge required to start using visual marketing. They will be able to begin to plan content around their business, their people and their products using the most appropriate tools available to them.

Who should attend?

Any organisation looking to start, or become better at, taking a more visual approach to their marketing content. You don’t need to be technical or have any experience in visual marketing to attend – the seminar is pitched at beginner to intermediate level. This webinar is aimed at SME businesses.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Speaker Information:

Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.





Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge - 07741 163 242