D2N2 Growth Hub Supporting Growth

Enhancing your Brand Through Storytelling

Event Information:

Type: Business Growth

Date: Monday, 17 August 2020

Time: 10:00am - 12:00pm

Speaker: Lindsey Newman-Wood

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Enhancing your Brand Through Storytelling: Explore the ways you can give your business bigger brand impact through storytelling

Brand storytelling is a strategy used in brand marketing to increase brand awareness. It can strengthen and increase your audience by creating an emotional connection. Today's audience is driven by personal connections that they make with brands.

Most brands are poor at brand storytelling. They take the “brand” component too literally and make it all about them. Or they create content without a real story.

Done well, brand storytelling can be not only a differentiator but a memorable opportunity to draw and engage an audience.

In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

For a brand story to work, it must go beyond a brand’s products and services. You have to create something that your audience want to be a part of and show that you really ‘get’ who they are and what they need

Brand storytelling is no longer just ‘a nice to have.’ It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact.

In this engaging and interactive session, Lindsey Newman-Wood will help you explore:

  • What’s your reason for being? What’s your WHY?
  • What’s your history and why it’s important
  • Who are your main characters?
  • What’s your company mission?
  • What are your brand values and how to communicate them
  • How to use your Brand Story as your Marketing strategy compass

Who should attend

Businesses that want to bring their brand to life and communicate their values better.

This webinar is aimed at SME businesses. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.


10.00am - 10.45am - Webinar presentation

10.45am - 11.00am - Break

11.00am - 11.45am - Webinar presentation

11.45am - 12.00pm - Q&A

Speaker Information

Delivered by Lindsey Newman-Wood from Passion Marketing who is known for her fun, engaging and practical workshops. She has a wealth of experience of working with businesses of all sizes to ensure their Brand Strategy is meaningful and engages with its staff and audience. 






Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge  - 07741 163 242