D2N2 Growth Hub Supporting Growth

Getting Started with Brand Meaning

Event Information:

Type: Business Growth

Date: Tuesday, 15 December 2020

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Lindsey Newman-Wood

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Getting Started with Brand Meaning: Understand the importance of maintaining position and purpose.

Building a strong brand and understanding your purpose is now more important than ever. Your staff, customers and community need to understand who you are and what you stand for especially in times of crisis. 

This webinar will help you to understand what a brand is, why it matters to your business and how to communicate this to your ‘tribe’. During this webinar, Lindsey will offer simple, practical tips on defining and building a strong brand.

By the end of the 2 hours, you will all come away with a much better understanding of how to make your brand work for your business and how better to engage with your target clients at this unprecedented time.

  • What is a brand 

  • Brand purpose and why it’s important

  • How you should communicate to your ‘tribe’

  • How to make your brand work for you and your clients

  • Q & A session 

Key Outcomes:

You will have a clearer understanding of your brand and its purpose and how best to communicate that to your audience.

Who Should Attend

The workshop is ideal for leaders of small and medium size businesses and a great opportunity for business owners, marketing managers, creative and design staff or anyone who works with your brand on a daily basis. This webinar is aimed at SMEs.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information

Delivered by Lindsey Newman-Wood from Passion Marketing who is known for her fun, engaging and practical workshops. She has a wealth of experience of working with businesses of all sizes to ensure their Brand Strategy is meaningful and engages with its staff and audience. 





Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge - 07741 163242