D2N2 Growth Hub Supporting Growth

Getting Started with Marketing Automation

Event Information:

Type: Business Growth

Date: Wednesday, 11 November 2020

Time: 2:00pm - 4:00pm

Speaker: Martin Broadhurst

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Join us for a webinar introducing the essential components of marketing automation. Learn how to automate routine tasks, take a hands-free approach to nurture sales leads, and automatically make the most out of every sales opportunity.

The last decade has seen an explosion of new marketing technologies entering the marketplace, each giving marketers ever more sophisticated ways of reaching their audiences. This has also brought more complexity to marketing operations. Fortunately, with the right technology stack and clever planning, you can automate repetitive marketing tasks and integrate systems with ease to allow you and your team to spend more time focusing on the things that matter.

This webinar will cover:

  • What is marketing automation? - Marketing automation doesn’t mean your whole marketing strategy is executed for you but it does enable you to make better decisions, automate routine tasks, and keep marketing active while you focus on other tasks. We’ll explore exactly what marketing automation is and how it functions within a business.
  • Marketing automation techniques for every budget - There are marketing automation solutions that work for every budget. In this section, you’ll learn what the options are and how much bang you can get for your buck.
  • Common mistakes people make when starting with marketing automation - It’s easy to think marketing automation will solve all of your marketing problems but it can cause headaches if it isn’t implemented with careful planning. Avoid common mistakes by following these simple steps.
  • Five marketing automations to implement today - Take these five suggested automations back to the office and implement them today. Ranging in difficulty from very easy through to intermediate, there’s automation for everyone in this section.

Webinar Outcome:

At the end of this webinar, delegates will know what marketing automation can and cannot do for businesses, how much investment is required to get marketing automation implemented, and where they can find the automation tools to best suit their needs.

Who should attend:

This webinar is for marketing professionals who are yet to maximise the opportunities presented to their business through marketing automation. The webinar is designed to offer insight to anyone who is accountable for marketing operations, whether they are solo entrepreneur or a Marketing Manager.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


2.00pm - 2.45pm - Webinar presentation

2.45pm - 3.00pm - Break

3.00pm - 3.45pm - Webinar presentation

3.45pm - 4.00pm - Q&A

Speaker Information

Martin Broadhurst is a digital strategist and EOS implementer with over a decade of leadership experience in digital agencies. Working closely with companies' leadership teams, Martin helps clarify priorities, define the vision, and get traction through better working practices. He is also Chartered Institute of Marketing Tutor helping marketing professionals become digital strategy experts.




Book your place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye  - 07741 904395