D2N2 Growth Hub Supporting Growth

Getting Started with Social Media Advertising

Event Information:

Type: Business Growth

Date: Tuesday, 18 August 2020

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Getting Started with Social Media Advertising: Understand the basics of social media advertising for your business.

Learn how to plan and implement ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter and LinkedIn.

If you are already using social media for your business you will be aware that social media marketing can be cost effective, highly targeted and adaptable to any business objective.

But business pages are finding it harder to reach their customer and potential customers organically (not having to pay) and are now turning their attentions to paid social marketing.

Social media advertising (or paid social marketing) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity, or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

This webinar will cover:

  • The basics of paid social marketing versus organic social marketing and how to integrate paid social into your social marketing.
  • Understanding different campaign objectives and planning for success.
  • What bidding strategies to consider and how to measure success.
  • Looking at the paid marketing options across different social media platforms to find the right one for your audience.
  • How to use audience planning, audience targeting and measure success with different paid strategies.
  • Learn how to manage and measure the effectiveness of your paid social marketing campaigns.

Webinar outcome:

Delegates will gain an understanding on how paid social marketing works, how to find the right audience for their business across different social platforms, and how to manage their own social marketing campaigns.

Who should attend:

Anyone who has a business with or without a social media presence who wants to explore the opportunities of paid social marketing including business owners or employees who are part of a marketing team. This webinar is aimed at SMEs.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer - Bryony Delahaye - 07741 904395