D2N2 Growth Hub Supporting Growth

Google Analytics For Beginners

Event Information:

Type: Business Growth

Venue: Nottingham Sherwood Hotel, 296 Mansfield Road, Nottingham, NG52BT, Nottinghamshire

Date: Thursday, 2 April 2020

Time: 9:00am - 12:30pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE


This seminar is hosted by the D2N2 Growth Hub and is part-funded by the European Regional Development Fund.

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This workshop explores the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.
You do not need to bring a laptop or tablet as there are no “hands-on” elements of the workshop.

 

Outcomes

Attending this seminar will provide delegates with the knowledge to utilise the most important reports in Google Analytics, ensuring that their account is set up to measure conversions and get the best from the options available.

 

Content

  • How to install Google Analytics and configure it correctly
  • Setting up Goals and e-commerce tracking to measure conversions
  • The most important reports in the Audience, Acquisition and Behaviour sections
  • Measuring events such as file downloads
  • Campaign tagging to track email, social media and PPC traffic
  • Examples of insights from Analytics data that lead to website improvements

 

Who should attend?

These seminars are open to SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire

 

Speaker:

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.

 

Agenda

  • 9am-9.30am: Sign in, networking and refreshments
  • 9.30am: Introduction to the D2N2 Growth Hub
  • 9.45am: Seminar presentation
  • 10.45am: Refreshments
  • 11.00am: Seminar presentation
  • 12.00pm: Q&A
  • 12.15pm-12.30pm: Close

 
 
ERDF

The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium sized enterprise. Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business. If you haven’t already done so, you can complete this now by downloading the form HERE.
Please print the form, complete all areas, sign in ink, scan and return by email to growthhubevents@d2n2growthhub.co.uk with Growth Hub 2019-22 enrolment form in the subject line. We must receive the completed SME Enrolment form prior to the event date in order to confirm your booking, failure to complete the form will result in your booking being cancelled.

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