D2N2 Growth Hub Supporting Growth

How to Use LinkedIn Ads to Attract New Clients

Event Information:

Type: Business Growth

Date: Wednesday, 2 December 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

How to Use LinkedIn Ads to Attract New Clients: Learn how to reach new clients via this B2B social channel.

It is estimated that over 75% of the working population in the UK has a LinkedIn profile, and as a social media platform this provides a huge opportunity for businesses to advertise their products and services to these users.

In this webinar you will see all the opportunities LinkedIn Advertising holds for your business including building audiences to target, different advertising options and creatives, and how to use the LinkedIn Insights Tag to reconnect to your website visitors.

The webinar will cover:

  • The different choices of LinkedIn Ad Creatives

  • Managing budgets, bidding and Ad scheduling

  • How to use LinkedIn audience creation and targeting

  • How to use the LinkedIn Insights Tag for advanced audience targeting

  • Ad reporting and optimisation tips


Attending this webinar will give you actionable ideas on how to make the most out of LinkedIn advertising, how to create advanced audiences to target and how to use the LinkedIn Insights Tag to increase the chances of conversions from your advertising.

Who Should Attend?

You should attend this webinar if you’ve never considered social media advertising or if your business is already advertising on social media (LinkedIn) and you want to see how to optimise your current advertising strategy. This webinar is aimed at SMEs.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Speaker Information

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye - 07741 904395