D2N2 Growth Hub Supporting Growth

Improving Website Performance Using Google Analytics

Event Information:

Type: Business Growth

Date: Tuesday, 8 September 2020

Time: 2:00pm - 4:00pm

Speaker: Ian Lockwood

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Improving Website Performance Using Google Analytics: maximise your use of analytics to inform and enhance your digital marketing

Google Analytics provides an almost overwhelming amount of data about how your website is used, but the critical question many people struggle with is “how do I use it to identify improvements I could make?” This webinar walks you through a range of questions that Google Analytics can answer to improve your website and digital marketing.

You’ll learn how to understand more about who the most valuable visitors are, how well your marketing channels are working and how people experienced your website, such as the pages that are working best or worst. From this information, you can take actions to improve your website’s user experience, increase the ROI of your marketing and add things that your visitors are looking for, ultimately generating more business for you.

During this webinar you will see examples of real accounts and websites to demonstrate how actionable insights can be found, from getting a better understanding of the real value of different traffic sources, to finding the pages that are causing visitors to leave your site and analysing why.

This webinar will cover:

  • Assessing landing page performance to find priority pages to improve
  • Segmenting & filtering to check whether aggregate metrics reflect your target audience’s experience, e.g. is your “true” bounce rate what you think it is?
  • Checking user performance by segment to identify problem areas such as mobile devices, location or demographics
  • Reviewing traffic sources to identify quick wins and problem areas
  • Using Secondary Dimensions to segment reports & reveal actionable insights about performance
  • How Multi Channel Funnels can show you the real value of different traffic sources that contribute to conversions

Webinar Outcome:

This webinar will show you the Google Analytics reports you can use to quickly identify aspects of your website that could be improved. You will learn how to manipulate the reports to give clarity on what isn’t working well, along with real world examples of issues uncovered on websites through the use of Analytics.

Who Should Attend

This webinar is for anyone who has Google Analytics installed on their website and wants to use it to find ways to improve their website and digital marketing. It is aimed at beginner to intermediate users.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


2.00pm - 2.45pm - Webinar presentation

2.45pm - 3.00pm - Break

3.00pm - 3.45pm - Webinar presentation

3.45pm - 4.00pm - Q&A

Speaker Information

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.



Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge - 07741 163 242