D2N2 Growth Hub Supporting Growth

Instagram Shopping: Turn Social Media into e-Commerce

Event Information:

Type: Business Growth

Date: Thursday, 12 November 2020

Time: 2:00pm - 3:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund. 

More and more Instagram users are choosing to search and explore products to purchase via the platform. The Instagram shopping experience is straightforward to set up and can improve the number of purchases made from you. 

In this webinar, you’ll see the potential in Instagram shopping, how to set it up, and how to create content that links to your product.

This Webinar Will Cover:

  • How certain demographics use Instagram and why this is relevant to shopping

  • The transition from bricks and mortar to online

  • Benefits of Instagram shopping to consumers and businesses

  • Requirements of the platform

  • The process of setting up your store

  • Examples from national and East Midlands based businesses

  • Tips to succeed


You will leave with an understanding of the potential Instagram shopping offers your business and the next actions you need to take to start to learn how to implement it.

Who Should Attend

Anyone using, or considering using, Instagram shopping to increase visibility and to increase sales of their online product. This seminar is valuable to people new to Instagram shopping.


  • 14.00 - 14.45 - Webinar presentation 

  • 14.45 - 15.00 - Q&A

Speaker Information:

Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form . Any questions please speak to your dedicated Events and Engagement Officer - Bryony Delahaye - 07741 904395