D2N2 Growth Hub Supporting Growth

Marketing Essentials for SMEs

Event Information:

Type: Business Growth

Venue: Online Action Planning Workshop, D2N2

Date: Wednesday, 26 January 2022

Time: 9:30am - 4:30pm

Available To: Eligible SME's

Speaker: Lindsey Newman-Wood

Member Price: FREE

Non-Member Price: FREE

Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art. 

This engaging, fun, and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace. 

Who should attend this workshop?

Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want?

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Discovering your brand story and how to tell it
  • Developing customer personas - who are your target customers and how should you engage with them?
  • Developing key messages for your businesses that attract the right customers
  • What marketing channels are available and which is right for you 

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Have a better understanding of your brand, your organisation’s values and who your target customers really are.
  • Get the opportunity to work on practical exercises that you can apply to your own business.
  • Gain a clearer understanding of the different marketing channels and techniques that you should use to engage your ideal clients.
  • Leave with a practical action plan to apply in your business straight away.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session:

Part 1

  • 9.30am - 10.20am - Workshop presentation
  • 10.20am - 10.30am - Break
  • 10.30am - 11.20am - Workshop presentation
  • 11.20am - 11.30am - Break
  • 11.30am - 12.15pm - Workshop presentation
  • 12.15pm - 12.30pm - Q&A

Part 2

  • 1.30pm - 2.20pm - Workshop presentation
  • 2.20pm - 2.50pm - Break
  • 2.50pm - 3.20pm - Workshop presentation
  • 3.20pm - 3.50pm - Break
  • 3.50pm - 4.15pm - Workshop presentation
  • 4.15pm - 4.30pm - Q&A

Who’ll be presenting this workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.  

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.





Here's how simple it is to book your place:

This workshop will be delivered via GoTo - to register for a place complete the booking form.

It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer Bryony Delahaye – 07741904395 OR Hannah Kerridge – 07741163242