D2N2 Growth Hub Supporting Growth

Maximise Your Brand Workshop

Event Information:

Venue: Sharpe's Pottery Museum, Swadlincote, Derbyshire

Date: Tuesday, 15 January 2019

Time: 9:00am - 12:30pm

Trainer: Andy Cogdon

Member Price: FREE

Non-Member Price: FREE

This workshop is delivered in partnership between D2N2 Growth Hub and South Derbyshire District Council. It is part-funded by the European Regional Development Fund.

This informative and interactive workshop will help you define your brand, and show you how to use the tools of branding to elevate your message, engage more customers, and grow your business.It’s never been easier than it is now to build a brand. But without a strategic plan, and without a coherent message that engages and resonates with your customers, your brand and marketing efforts will count for little.

If you’re trying to build your brand but you don’t know where to start, or looking to step up your existing branding, this workshop is ideal for you.

Workshop Covers:

  • What are Brands?

  • How Brands add value

  • Brand positioning

  • Customer analysis

  • Defining your purpose

  • Brand alignment

  • Branding toolkit

Who should attend?

This workshop is open to small and medium-sized businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.


9am - 9.30am: Arrival, tea and coffee and networking

9.30am: Introduction to D2N2 Growth Hub

9.40am: Workshop presentation, Andy Cogdon

10.45am: Tea and Coffee break

11am: Workshop presentation, Andy Cogdon

12 - 12.30pm: Finish

About the Speaker: Andy Cogdon, Brand Consultant

Andy is an independent brand strategist who helps guide business and organisational leaders through the process of brand creation and development. Andy is from Derby and has a passion to see small businesses grow and succeed.



This event is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.