D2N2 Growth Hub Supporting Growth

Maximising Your Facebook Business Account - Fully Booked

Event Information:

Type: Business Growth

Venue: Action Planning Workshop, D2N2

Date: Tuesday, 29 June 2021

Time: 1:30pm - 4:30pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Do you currently use Facebook to help promote your business or organisation? If so, you’ll need to start optimising it, so your audience has all the information its need to do business with you.

Organic reach for Facebook business pages stands at around 1-6%. It’s harder than ever to get your content seen. But people do look at Facebook pages and, particularly if your audience is on Facebook, an optimised Facebook page will help your content perform better and provide them with all the information they need about you.

The content you create will go a long way towards improving the amount of people you can reach. Having the right content strategy will see your results improve.

Who should attend this workshop?

Anyone using, or considering using, Facebook to increase their own visibility online, or increase the brand awareness of their company.

This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.

What will we cover?

  • Facebook in 2021 – how people use the platform now 

  • Setting up a Facebook business page 

  • Content strategies for increased reach 

  • Facebook groups 

  • Using Facebook for customer service 

  • When to use organic versus paid posts

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Be able to create a Facebook business page 

  • Understand the different content types used within Facebook 

  • Have a content strategy for increasing reach on the platform 

  • Understand how to use Facebook for customer services 

  • Have an introduction into budgets needs to help increase your reach with paid content

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session:

  • 1.30pm - 2.20pm - Workshop presentation

  • 2.20pm - 2.50pm - Break

  • 2.50pm - 3.20pm - Workshop presentation

  • 3.20pm - 3.50pm - Break

  • 3.50pm - 4.15pm - Workshop presentation

  • 4.15pm - 4.30pm - Q&A

Who’ll be presenting this workshop?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.