What's New in Paid Advertising
Type: Business Growth
Venue: Webinar, D2N2
Date: Monday, 26 April 2021
Time: 10:00am - 12:00pm
Available To: Eligible SME's
Speaker: Liam Lally
Member Price: FREE
Non-Member Price: FREE
Get the latest information on all the paid digital advertising platforms including Google & Bing, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and TikTok. Get yourself ready for new updates coming throughout 2021, and ensure you are aware of changes already implemented across these platforms throughout 2020.
Keeping on top of these changes ensures your accounts don’t fall behind your competitors, and highlight the opportunities you could take advantage of that could be beneficial to your type of business.
Who should attend this webinar?
This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of paid digital advertising. The webinar assumes no prior knowledge of paid digital advertising, with all topics fully explained and questions from delegates answered as part of the session.
Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
What will we cover?
Google Smart Bidding Additions & Improvements
Google’s recommendations feature
Facebook & Instagram preparing accounts for iOS14 updates
Changes to LinkedIn Sponsored Messaging Ads
Changes to creative asset sizes for LinkedIn Ads
LinkedIn Event advertising changes
Pinterest changes to objectives and metrics reporting
Changes to personalised Ads on TikTok
Snapchats Dynamic Product Ad changes
Changes to branded content Ads on Instagram
What outcomes can you expect from joining us?
After attending this webinar, you will:
Understand changes in search ads that could impact your business
Gain best practice insights to help with your paid digital advertising
Understand the advantages and disadvantages of Smart Bidding
Understand the impact of iOS14 changes to your Facebook & Instagram data
Here’s a quick breakdown of the session:
10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A
Who’ll be presenting this webinar?
Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.
Here’s how simple it is to book your place:
This session will be delivered via GoTo - to register for a place all you need to do is complete the booking form
It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Bryony Delahaye - 07741 904395