D2N2 Growth Hub Supporting Growth

What's New in Paid Advertising

Event Information:

Type: Business Growth

Venue: Webinar, D2N2

Date: Monday, 26 April 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Get the latest information on all the paid digital advertising platforms including Google & Bing, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and TikTok. Get yourself ready for new updates coming throughout 2021, and ensure you are aware of changes already implemented across these platforms throughout 2020.

Keeping on top of these changes ensures your accounts don’t fall behind your competitors, and highlight the opportunities you could take advantage of that could be beneficial to your type of business.

Who should attend this webinar?

This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of paid digital advertising. The webinar assumes no prior knowledge of paid digital advertising, with all topics fully explained and questions from delegates answered as part of the session.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Google Smart Bidding Additions & Improvements

  • Google’s recommendations feature

  • Facebook & Instagram preparing accounts for iOS14 updates

  • Changes to LinkedIn Sponsored Messaging Ads

  • Changes to creative asset sizes for LinkedIn Ads

  • LinkedIn Event advertising changes

  • Pinterest changes to objectives and metrics reporting

  • Changes to personalised Ads on TikTok

  • Snapchats Dynamic Product Ad changes

  • Changes to branded content Ads on Instagram

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand changes in search ads that could impact your business

  • Gain best practice insights to help with your paid digital advertising

  • Understand the advantages and disadvantages of Smart Bidding

  • Understand the impact of iOS14 changes to your Facebook & Instagram data

Here’s a quick breakdown of the session:

  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.






Here’s how simple it is to book your place:

This session will be delivered via GoTo - to register for a place all you need to do is complete the booking form

It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Bryony Delahaye - 07741 904395