05 Aug 2025

12 year old East Midlands entrepreneur on Dragons’ Den

The Chamber recently caught up with one of the youngest entrepreneurs in the East Midlands after featuring in Dragons’ Den.

At just 12 years old, Max Polfrey is co-founder of Chamber member Comfa, a Derby-based startup which designs sensory-friendly clothing for neurodivergent children.

One of the youngest people ever to pitch in the Den, Max was joined by his dad – Comfa co-founder Matt – as they shared the story behind Max’s invention –  the Fidget-T – a tee shirt with built in pop fidgets, encased seams and peel off tags, to help with sensory regulation and everyday comfort.

Matt and Max spoke to the Chamber after their appearance on the TV show: