More East Midlands businesses are getting sales from Green Goods and Services, while small and medium sized firms have increased their green growth engagement in the last year – headline findings from joint research published by East Midlands Chamber and the University of Derby.
In its tenth year, ‘Green Growth Trends in the East Midlands’ tracks and analyses awareness and engagement with green growth, decarbonisation and the uptake of nature-based solutions (NBS).
Decarbonisation take-up has risen 2.7% since 2024 and is now adopted by nearly half (48.1%) of East Midlands firms, while nearly the same number of firms now derive sales from Green Goods and Services, with a 3.3% increase over the last year.
Engagement in green growth – environmentally sustainable economic growth – has tripled among East Midlands businesses since the research began in 2015.
Headlines from Green Growth Trends in the East Midlands 2025
SIGNIFICANT PROGRESS OVER THE LAST DECADE
- Engagement in green growth has tripled among East Midlands businesses since the release of the first Green Growth Trends report in 2015
GETTING SALES FROM GREEN GOODS & SERVICES
- Almost half of East Midlands firms (46%) derive sales from Green Goods and Services (GGS)
- This figure is up 3% since 2024
DECARBONISATION TAKE-UP
- 7% more businesses are decarbonising since 2024. Now nearly half (48.1%) of East Midlands firms are decarbonising
- Small and medium sized enterprises (SMEs) invest the most in decarbonisation. 7 out 10 medium sized firms, half of small firms and a third of micro firms
COLLABORATION
- A third say collaborative opportunities are hard to find
- Less than 10% of firms collaborate for green growth
NATURE BASED SOLUTIONS
- Nearly half (46%) have never engaged in Nature Based Solutions (NBS)
MEDIUM AND SMALL BUSINESSES LEAD THE WAY ON GREEN GROWTH
- Fewer large businesses report they are active in green growth. Currently at 40%, the figure has fallen from 75% in 2024, while small and medium sized firms are engaging more with green growth than previously.
East Midlands Chamber Director of Policy and Insight Richard Blackmore said: “The sizable lift in the number of firms addressing sustainability goals, actively pursuing green growth shows East Midlands businesses are bringing the journey toward net zero higher up their list of priorities. That is encouraging to see and something the region can be proud of.
“Smaller and medium sized firms have really stepped up and are embracing the opportunities presented by either having a good decarbonisation strategy in place or starting out and considering what that might look like. It’s never too late to get going with approaches to sustainability so businesses are clearly becoming more aware of the benefits, such as boosting reputation, attracting talent to work for them, reduction of energy costs and preparing for a cleaner future.”
Derby International Business School at the University of Derby Associate Professor of Strategy and Sustainability Dr Polina Baranova said: “The report findings paint a complex picture of green growth trends of the region. Green growth is multifaceted and reflects challenges of sustainable transition: building strong markets for green goods and services, investment in decarbonisation, green skills gaps, uptake of nature-based solutions and collaboration for green growth.
“The report illustrates the fragility of green growth in the face of political and economic pressures. It calls for policy and effective place-based governance structures to support green businesses. There is a need for stable and clear policy that allows businesses to invest in green growth and champion sustainable business models.”
To view the full Green Growth Trends in the East Midlands report for 2025 click here.
