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Digital Upscaler Academy - Successful Search Engine Optimisation

Digital & Technology

High Growth

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Description
If you want to outrank your competitors and get more free traffic from Google, this is the workshop for you! From choosing the right target keywords to getting other websites to link to yours, you will learn all about search engine optimisation (SEO) and how to use the techniques on your own site.
Overview
Successful SEO is achieved by optimising for all of Google’s ranking factors and this workshop covers the full spectrum. It explains how search engines work, the important elements of a web page for optimisation, the technical factors that affect ranking, how to write content for search engines and how to get the all-important links back to your site from others.

You will see case studies and best practice examples of each element of SEO, so you can see how other websites have achieved great organic rankings and traffic.

**This is a two-day workshop taking place on the 20 March and 27 March 2023. By booking you are confirming your attendance on both dates.

Who Should Attend

This webinar is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users and is suitable whether you have a start-up or established business, even if you don’t yet have a website.
Outcome
Outcomes
You will leave the webinar with:

- An understanding of how search engines work.
- How to check your website for technical SEO issues.
- Questions to ask web developers to ensure SEO best practice is in place.
- How to research the keywords used by potential customers.
- How to optimise your web pages for target keywords, including where and how to use them.
- How to write content in a way search engines can understand.
- An understanding of the part that links play in search engine algorithms and ways that you can get other sites to link to yours to boost your SEO.

Delegates will leave with an action plan of prioritised tasks needed to optimise their website without being overwhelmed.
Additional Information
To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Upscaler project.
If not already, you may be asked to complete an SME enrolment form before attending. Kam Atker will contact you to complete your registration process.

**This is a two-day workshop taking place on the 20 March and 27 March 2023. By booking you are confirming your attendance on both dates.

This event has passed.

Held in partnership with

East Midlands Chamber

East Midlands Chamber- DO NOT USE THIS ACCOUNT WE DO NOT INVOICE OURSELVES

European Regional Development Fund

UK Government

Midlands Engine

Midlands Engine