Using AI for SEO

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Description

AI is a powerful technology with many applications that can save huge amounts of time, but it also has the potential to cause big problems if used badly for SEO. This webinar demonstrates several AI tools to help with SEO, along with the considerations and processes to ensure the way you use AI doesn’t negatively affect your rankings.

Overview

This webinar shows you how to use AI productively and avoid the pitfalls, from generating content ideas to writing large amounts of text and implementing technical features in your website. It explores ways to use commonly-used AI tools and provides examples of how they can make SEO tasks quicker and easier.

Outcome

Who should attend?
This webinar is aimed at anyone responsible for SEO for a website or content writing/optimisation. No technical knowledge is required and the information is applicable to any type of website or business.

What’s covered:
After attending this webinar, you will understand the following:
• What is AI: What we mean by AI in the context of search engines and content creation, including Large Language Models and how these are used by search engines.

• How search engines treat AI-generated content: Why it is not automatically “bad” and what signals search engines are looking for.

• Using AI writing tools: How they differ, which features are valuable and whether they’re worth paying for.

• Prompt writing: The best ways to prompt AI tools to generate ideas and content that you can use on your website.

• Uses of AI for SEO: Beyond simply writing text for you, other ways AI tools can undertake SEO tasks and make life easier.

• Custom GPTs: Examples of custom GPTs (formerly plugins) that add functionality and data to enhance your SEO efforts.

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Presenters & Panelists

Ian Lockwood

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Description

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Presenters & Panelists

Ian Lockwood

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