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Introduction to Marketing AI & ChatGPT

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Description
Artificial Intelligence (AI) and Large Language Models (LLMs) are changing how marketing works. This 90-minute webinar offers a beginner-friendly look at Marketing AI, with a focus on ChatGPT and other AI tools that are making waves in the industry.

We’ll cover the basics of AI and LLMs, touching on well-known examples like ChatGPT (OpenAI), Claude (Anthropic), Copilot (Microsoft), and Gemini (Google). You’ll get a glimpse of what Generative AI can do for video, audio, and image creation, and we’ll introduce some AI-powered marketing tools that are gaining popularity.

This webinar is perfect for business owners who want to understand how AI might help their marketing efforts, or for marketing professionals curious about the current state of AI tools in their field.
Overview
Who should attend?
This webinar is for:
• Business owners interested in AI for marketing
• Marketing professionals wanting to learn about AI tools
• Anyone curious about how AI is affecting marketing
• You don’t need any technical knowledge to join in. The information will be useful for businesses of any size or type.
Outcome
What outcomes will be achieved:
After this 90-minute session, you’ll have:
• A basic grasp of AI in marketing: We’ll explain AI, LLMs, and how they’re being used in marketing
• An introduction to key AI tools: You’ll hear about ChatGPT, Claude, Copilot, and Gemini
• A peek at AI-created content: We’ll show examples of AI-generated video, audio, and images
• An overview of AI marketing tools: We’ll introduce tools like ElevenLabs, Canva, Adobe, and HeyGen
• Ideas for using AI: You might spot ways AI could help your marketing efforts
• An idea of the challenges: We’ll briefly discuss using AI responsibly in marketing

This webinar will give you a solid starting point for understanding AI in marketing. Join us to get a clear picture of this new technology and how it might affect your work.
Additional Information

Eligibility:

This webinar is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

 

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

 

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event has passed.

Presenters & Panelists

Martin Broadhurst
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