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Description

Out of the box, GA4 can feel limited compared to the old Universal Analytics, but with knowledge and the right setup, it’s a powerful tool that can provide deep insights into website user behaviour. From simple reports such as on-site search terms and social media traffic, to funnels and path explorations, this webinar shows how to get the most out of GA4.

Overview

What's covered:
• Events & parameters – how to gather additional data in GA4
• Custom dimensions – making events more useful and getting the information you want in your reports
• Creating custom reports and adding them to the reports menu
• Getting alerts from GA4
• Using Explorations
• Creating segments and filtering data

Outcome

By the end of the webinar, you will know how to create your own reports, access data not available in the standard reports and segment your data to find greater insights.

Additional Information

Eligibility:
This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

By booking onto this event you are confirming your agreement of both the Data Protection and UK Subsidy Control Statements below.

This event is available for: Eligible SMEs

9:30am - 12:30pm

Online

This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.

Members must Sign in / Register to purchase member only tickets

In stock

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Hannah Kerridge on 07741 163242 or email hannah.kerridge@emc-dnl.co.uk

Presenters & Panelists

Ian Lockwood

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About

Getting more from GA4: Beyond the Basic Reports

Description

Overview

Outcome

Additional Information

Presenters & Panelists

Ian Lockwood

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